Sports Store – Google Search & Shopping Ads Success Story

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CLIENT: Martial Arts Goods & Supplies

STRATEGY: Google search & shopping ads

PLATFORM: Shopify

Shopping Ads

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Shopping ads result

Client budget: $3000/month

  • 298% increase in paid clicks
  • 17% improved conversion rate
  • 255% increase in orders
  • 168% increase in revenue
  • 32% reduction in CPC

What we have done

The goal is to increase revenue and sales.

  • Create a brand campaign to increase branding and awareness
  • Excluding negative keywords to reduce cost
  • Optimized shopping feed with custom labels
  • Use the conversion bid strategy
  • Target specific demographics & audiences
  • Update titles and descriptions in the shopping feed
  • Separate campaigns for best selling products