CLIENT: HVAC Industrial Supply Store
INDUSTRY: Industrial Supply
STRATEGY: Google, Yahoo & Bing Shopping Ads
PLATFORM: Adobe(Magento) Commerce
Shopping Ads
Shopping ads result
Client budget: $5000/month
- 413% increase in paid clicks
- 50% increase in conversion rate
- 40% increase in orders
- 42% increase in revenue
- 16% reduction in CPC
What we have done
- Shopping feed optimization
- Update titles and descriptions in the shopping feed
- Use custom labels & proper product category
- Separate campaigns for best selling products
- Use customer emails in the shopping campaigns
- Use different optimization techniques, new features & A/B testing