CLIENT: Auto wheels, parts and accessories store
INDUSTRY: Auto parts and accessories
STRATEGY: Google shopping ads
PLATFORM: BigCommerce
Shopping Ads
Shopping ads result
Client budget: $5000/month
- 87.60% Increase in paid clicks
- 178.94% Improved conversion rate
- 542.86% Increase in orders
- 999.00% Increase in revenue
- 46.76% Reduction in CPC
What we have done
The goal is to increase revenue and sales while maintaining a specific ROAS goal.
- Shopping feed optimization
- Use the conversion bid strategy
- Update titles and descriptions in the shopping feed
- Separate campaigns for best selling products
- Use customer emails in the shopping campaigns
- Maximized Google shopping ads bidding through single product ad groups