Auto Wheels, Parts and Accessories store – Google Shopping Ads Success Story

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CLIENT: Auto wheels, parts and accessories store

INDUSTRY: Auto parts and accessories

STRATEGY: Google shopping ads

PLATFORM: BigCommerce

Shopping Ads

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Shopping ads result

Client budget: $5000/month

  • 87.60% Increase in paid clicks
  • 178.94% Improved conversion rate 
  • 542.86% Increase in orders 
  • 999.00% Increase in revenue 
  • 46.76% Reduction in CPC

What we have done

The goal is to increase revenue and sales while maintaining a specific ROAS goal.

  • Shopping feed optimization
  • Use the conversion bid strategy
  • Update titles and descriptions in the shopping feed
  • Separate campaigns for best selling products
  • Use customer emails in the shopping campaigns
  • Maximized Google shopping ads bidding through single product ad groups